Pure VPN has once again secured third-party accreditation, reaffirming its dedication to robust security, unwavering privacy, full transparency, and responsible ethical practices.
The VPN Trust Seal, introduced in 2023 by the Internet Infrastructure Coalition (i2Coalition)’s VPN Trust Initiative (VTI), serves as a mark of excellence in the industry. The VTI, composed of leading VPN providers, was formed to elevate online consumer protection and privacy by encouraging best-in-class business standards across the board.
With this accreditation, PureVPN underscores its commitment to meeting and exceeding the highest benchmarks for trust and accountability. As a proud member of the VTI, the company continues to invest in engineering-driven safeguards that strengthen user privacy, secure devices, and enhance identity and access management (IAM) systems.
VPN Trust Seal
The VPN Trust Seal is more than just a badge—it’s a rigorous benchmark that assesses VPN providers against five core principles: security, advertising practices, privacy, transparency, and social responsibility.
To qualify, providers must implement strong encryption standards and robust authentication protocols. A genuine no-logs policy is essential—meaning the service only collects minimal data necessary to operate, with zero tolerance for unnecessary tracking.
But it doesn’t stop at technology. VPN companies are also expected to market honestly, avoiding exaggerated claims about their services. Clear communication about policies and operational practices is a must, helping users make informed decisions.
What truly sets this certification apart is its focus on the bigger picture. Accredited VPNs must actively champion open access to the global Internet and support freedom of expression, advocating for users’ digital rights on a global scale.
“By meeting these stringent criteria, PureVPN not only reinforces its position as a leader in the VPN industry but also provides users with the assurance that their online activities are protected by a service that prioritises ethical practices and user rights,” the company shared in a blog post.